Joe Boxer (also called Field-oh-Joes or BJ) is a model of underwear and associated attire based by Nicholas Graham. The model pioneered the idea of novelty hanging underwear. Within the United States, Joe Boxer merchandise are presently bought completely at Kmart and Sears.
Packaging of Joe Boxer model males’s bikini briefs and males’s thongs
Product sort Undergarments
Proprietor Nicholas Graham
Produced by Iconix Brand Group
Nation United States
Launched 1985; 36 years in the past
Web site joeboxer.com
Exterior the U.S., they’re bought at choose retailers reminiscent of The Bay in Canada, however Joe Boxer is within the strategy of opening its personal branded boutiques in Canada. Their underwear was recognized for having the phrases “Change Every day” printed on the label.
In April 2001, the Joe Boxer model, which was dealing with bankruptcy, was bought to Windsong Allegiance in trade for the belief of present debt. Invoice Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory position.
Iconix purchased Joe Boxer in 2005, making it a completely owned subsidiary of Iconix Brand Group.